After all its problems in the US, Party Gaming is expanding in the European online casino gambling market with a new force. Last month the company purchased CashCade Limited, but the $157 million deal did not surprise a lot of analysts.
With a huge role already played by Party Gaming in the internet gambling industry, the purchase of Cashcade give even more guarantees that the company will also dominate the emerging internet bingo industry. The focus of the bingo industry right now is the UK, and Cashcade has a strong brand presence within this market.
The purchase of Cashcade gives Party Gaming real advantages in the competition, and, in general, the company seems to be making up for the lost time.