SkyBet, online gambling group, has been recently added to the client roster of Neutralize, search engine marketing agency. Now, Neutralize is going to work with BSkyB’s betting and gaming products such as SkyBet, SkyPoker, SkyVegas and the forthcoming SkyBingo. Besides, Neutralize will have to handle all the elements of search engine optimization for these brands.

Being a successful agency, representing household names such as Black and Decker, London Stock Exchange and CNET, Neutralize was a natural choice for BSkyB. Neutralize has recently launched its new Ascendex tool which is very similar to a search engine. It is able “to identify critical search engine optimization issues in one hit” saving valuable time. Besides, it is “proving to be highly desirable for brands with large-scale sites”.

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About Mark Newman

Mark Newman - was born in 1971 in Pictou, a town located on the beautiful Northumberland Shore of Nova Scotia, Canada. In 1998 he graduated from Acadia University (Nova Scotia, Wolfville) with the Master’s degree in social studies. Mark simply adores his wife and sons. Considers poker to be one of the most exquisite kinds of art and rarely misses his chance of practicing.