The world’s first online-only lottery is reported to be purchased by NetPlay TV. “This acquisition further enhances our position in the interactive TV gaming arena. Our mission over the coming year is to build a substantial interactive TV gaming company – this is just the first step in what we believe is a very exciting road ahead,” – claims Martin Higginson, chairman and CEO of NetPlay TV.
The lottery owned by Chariot plc presents to NetPlay TV as a result of the deal a huge database that consists of more than 280,000 lottery players and £50,000 of ticket sales per week. NetPlay TV is planning to introduce new interactive games. Their special focus item is a TV lottery game show based around their brand which is supposed to start by mid February. In future there will be internet access at www.playmonday.com what will definitely make the brand more popular.