The UK gambling market is very liberal, and since 2007 it has grown enormously and expanded beyond traditional online casino gambling sites. Over the past several months scratch card gaming companies have also been looking for the ways to make a comeback to the internet market.
It needs to be mentioned that scratch card games are rather popular in land gambling venues, and the UK online gambling market is already interested in scratch cards. NeoGames, the leading name in the scratch card gaming sector, expressed a desire to partner with an existing scratch card gaming company to make NeoGames’ scratch card games market wider. No doubt, it will be hard for NeoGames to compete with online casinos, and the company will need a very strong implementation strategy while working with the UK scratch card market through Scratch.co.uk.