A partnership-to-be between Ladbrokes, the Sun and the News of the World has been recently announced.

According to the agreement, the popular tabloids will provide their readers with exclusive sports betting and online poker services, as for Ladbrokes it expected to become the official gaming partner of TheSun.co.uk and the Newsoftheworld.co.uk.

The Sun’s Page3.com site has also become a part of the agreement, and according to which it is to promote the new gaming services.

The partnership means that all the customers can “access a suite of betting and gaming services using the same account…”. On the other hand, the companies will be able to cross-promote the products effectively.