In spite of the fact that gambling is illegal in Iceland, there are several organizations like the Red Cross, SAA and the Icelandic rescue squads that run slot machines on the grounds of having government permission. Moreover, Icelandic laws do not forbid online companies to compete with the monopolies of the government permitted organizations. And in accordance with these laws and need for competition to increase the benefits of the customers, Betsson is planning to open up a gambling store in Iceland.
Betsson has already started advertising for its online gambling in Icelandic newspapers and on TV. Unfortunately, advertising for gambling is illegal in Iceland. So, the company might have a law suit on their hands.