The Launch of a new Affiliate Program has been recently announced by Betcorp Ltd. and the world’s leader in Affiliate Marketing – EarnUnited. Their partnership is advantageous for both. Betcorp Ltd. with the help Affiliates gains an active base of more than 3,000 partners, and the Affiliates promoting betwwts.com, betcasino.com, betholdem.com and some more leading Betcorp Ltd. brands will make about 50% of the net gaming revenues generated by Betcorp Ltd., only for a limited time.
Colin Walker, Betcorp’s CEO reported: “We view this partnership as a natural fit…to reach the aggressive growth goals we’ve set out for ourselves this year… We have every confidence in Earn United and expect the relationship to pay dividends almost immediately”.
The decision to undertake investments in an established Affiliate Networks is based on the fact that performance-based marketing should make up 25% of the online advertising. Ryan King, Affiliate Program Director for EarnUnited.com explains that “Affiliate Program is an essential and integral part of the overall marketing mix for all Internet Gaming companies”. He is sure that their current partners will recognize the value of their partnership immediately. He also expects an influx of new Affiliates joining them and recognizing the fact that they are earning much larger revenues due to the combination of “Betcorp’s strong player retention through its centralized e-wallet offering, active cross-marketing efforts” and their rewarding compensation programs. Ryan King is confident that it is “a unique opportunity to build a relationship with… the largest internet gaming brands which carry the added benefit of being part of a publicly-traded company.
The companies are said to have a huge success.