What does it take for an online gambling site to become recognized? It is more than showing up for gambling. The road to success is not paved with the site content only, but software package, look and feel of the brand have a huge impact too. And, still, it cannot guarantee success. The latest fads such as social media and chat functions, diversity of products and features are ectremely important as well. These fundamental elements definitely help online casino and betting sites bring new players to their sites and further develop as a brand.