SkyBet, online gambling group, has been recently added to the client roster of Neutralize, search engine marketing agency. Now, Neutralize is going to work with BSkyB’s betting and gaming products such as SkyBet, SkyPoker, SkyVegas and the forthcoming SkyBingo. Besides, Neutralize will have to handle all the elements of search engine optimization for these brands.

Being a successful agency, representing household names such as Black and Decker, London Stock Exchange and CNET, Neutralize was a natural choice for BSkyB. Neutralize has recently launched its new Ascendex tool which is very similar to a search engine. It is able “to identify critical search engine optimization issues in one hit” saving valuable time. Besides, it is “proving to be highly desirable for brands with large-scale sites”.