Ladbrokes is reported to have launched a new version of its Gibraltar-licensed sportsbook which is mainly focused on in-play betting with a dedicated module on its homepage featuring current betting events alongside links to the Ladbrokes TV live streaming service.

Having invested over three million pounds in securing online broadcast rights for a range of sports that, with the exception of horseracing, will be free to view for the registered customers, Ladbrokes announced their plans to stream over 30,000 live sporting events in 2010 (live top-flight soccer from 11 nations including Italy, Portugal and Brazil, FA Cup matches, international football games, UEFA Champions League qualifiers, Wimbledon and Australian Open tennis events, cricket, etc). A minimum bet of one pound is required to access horseracing service.