The UK rugby team, Hull Kingston Rovers, is accepting sponsorship with online casino operator Sportingbet. The operator’s logo will appear on Hull’s jerseys, throughout the home stadium and on the Hull website. The online casino, in its turn, will carry Hull news and promotions on its own sites and feature betting services for Hull fans.

Hull Kingston Rovers is not the only European sports team that has entered into a sponsorship arrangement with an online casino operator. And that shows a totally different attitude from the US sport approach denying fan betting and legalization of gambling.