The UK liberalized gambling regulations resulted in the fact that now online casinos sites have to ensure that all of the messages leaving the gambling group should correspond with the strict standards laid out by the Advertising Standards Authority in the UK. The messages should not be misleading and contain over-sells for their gaming products.
One of William Hill’s email marketing messages about the currently running new bonus promotion has been recently called out by the ASA. The complaint was initiated because of vague details, key details and requirements left out of the Will Hill emails.
Will Hill’s entire email campaign had to be abandoned.