Today, Ryanair is not the only company offering its customers online gambling service which started a year ago in partnership with Jackpotjoy.com, UK bingo site. It has been joined by Flybe, the UK budget airline. Its partner is PAF Group, a Finnish Gaming operator, will provide the gaming license and easy access to the online games.
As a result visitors of Flybe website will be able to play roulette and poker online. And it’s just the beginning of a promotional campaign of products and services under the Flybe brand. Looking for such innovative ways of improving customer offering, Flybe will definitely become a success. Launching Flybe Cruise and a flower delivery market has already proved to be a success. And that proves that the development strategy chosen by the company is correct.
Ryanair and Flybe are nice examples to be followed by other airlines.