Will Hill to Correct the Error
August 3rd, 2010Author: Jesika Stoun
The UK liberalized gambling regulations resulted in the fact that now online casinos sites have to ensure that all of the messages leaving the gambling group should correspond with the strict standards laid out by the Advertising Standards Authority in the UK. The messages should not be misleading and contain over-sells for their gaming products.
One of William Hill’s email marketing messages about the currently running new bonus promotion has been recently called out by the ASA. The complaint was initiated because of vague details, key details and requirements left out of the Will Hill emails.
Will Hill’s entire email campaign had to be abandoned.
August 3rd, 2010 at 5:36 am
Good on the ASA. We need to see more of this in the industry.
August 9th, 2010 at 1:40 pm
This type of thing happens all the time…