Another Online Casino’s TV ad in the UK got the “Ringer”
November 16th, 2008Author: Jesika Stoun
The UK Gambling Commission and Advertising Standards Authority are keeping their promise to be strict about online casino advertising.
Thus, Wink Bingo’s latest TV ad seemed to be a little too risque for the ASA, as it “could be interpreted as condoning online gambling while in the workplace”. The ad features a maternity nurse at her laptop showing a Wink online bingo jackpot win on the screen. On the background a viewer could see a husband holding a teddy and the legs of his wife who is in labor.
“Find the appropriate moment” is the slogan appearing afterwards on the screen.
As the creators of the ad for Wink admit, the aim of the ad was to distinguish Wink Bingo from other so common online bingo rooms, but not to encourage online gambling at workplaces.
Despite the evident humor, the ad was banned by the ASA, as its slogan could be understood in the wrong way.
