Reading Room (digital communications company) has been chosen by Victor Chandler to redesign its online sportsbetting presence. Reading Room’s creative approach and enthusiasm helped the company win the competition.

Reading Room has to renovate the company’s flagship site at VictorChandler.com. The task “to attract new audiences to bet on soccer and the emerging pastime of in-running betting while retaining the loyalty of the site’s core racing customers”, should be completed in time for re-launch before the start of the Euro 2008 soccer competitions in June. But the task has not been limited only by “groundbreaking designs”. Reading Room has “to use its usability experience to maximise revenue opportunities by simplifying and demystifying the complex betting process”.