The UK interactive TV market is a slowly, but steadily growing niche of the market experiencing very little press and as a result attracting more and more online casinos.

Betfair is reported to have recently launched its interactive television service in the UK. Its introduction is considered to be really strong thanks to the system allowing gamblers to wager on a slim-downed version of Betfair’s online casino betting platform. Experience on Betfair and absolutely unique challenges make company’s interactive TV service a choice #1 for lots of gamblers.

So far, Betfair has been receiving only positive feedback.