There is an opinion that the UK gambling Act will lead to the growing number of problem gamblers as land-based and online gambling companies in the EEA that are on the “white list” to advertise their services on TV, radio and other mass media. The fear of the growth of gambling addiction has been expressed by some charitable organizations such as the Salvation Army.
A helpline number to address problem gambling placed on the advertisements of gambling firms is the guideline Gambling advisory group has asked government to introduce.