Sportech, a football pool site, attempting to attract a younger market and enlarge a customer base, has partnered with 888 – industry giant.
In the opinion of industry experts, this deal is a massive move for Sportech. In accordance with the agreement, Sportech’s New Football Pools games have to compromise the historic Littlewoods, Vernons and Zetters brands, marketed across all of 888’s online gaming sites.
Sportech Chief Executive Ian Penrose said: “This is a strong strategic partnership for Sportech. This fits exactly with our strategy of reinvigorating the pools business and delivering an enhanced and modern product for today’s gaming customers.”
888’s C.E. Gigi Levi called the deal a “milestone agreement”.