888 Holdings plc is going to release new games (including Crazy Blackjack) despite its share price dropping and the company’s decision to leave the American market. The company was expected to close or sell their US business after Internet gaming had been banned there. Fortunately, 888 had already built up its non-American business. Now, they claim that the company gets 45% of its sales from the UK and 36% – from the rest of Europe.
Having increased its research spending to $19 million, and introducing new games practically every month, 888 managed to rebuild its business.
This time, the release of the new games means nothing but a very good start to 2007.