This year lots of gambling companies, including 888 Holdings, are planning to expand their white labeling operations.

The start of 2009 seems to be rather busy for the company. A new licensing deal to open a white lable casino with the racing industry newspaper has been recently announced. The company is said to be given Dragonfish brand that is to operate under the cloak of the 888 Holdings brand, but it is believed to identify its own brand in the online gambling market as well. At the moment Dragonfish is offering a complete brand of business-to-business transactions.