Virgin Games in association with Betfair is launching Virgin Bets where players will be able to find not only standard sportsbetting but also novelty wagers. An array of popular themes that relate to entertainment media in the UK is said to be covered there. Such sports as football, motor sports, greyhound racing, rugby and others won’t be forgotten either.

The focus of Virgin Bets is reported to be on digital arena. And as soon as TV entertainment reaches the pick of activity of its viewers, what is expected to happen in autumn, the marketing push will kick off. As a result reality TV experts will be able “to back their favourite contestants and share the winning feeling”.