Will William Hill Enter the Market?
April 19th, 2007Author: Mark Newman
William Hill, bookmaker and online casino giant, has requested a license in Greece. Hill’s goal is to open betting shops there. However, some officials don’t expect license to be granted. If it happens, William Hill is going to fight out the license in the European courts, as what might happen is in breach with EU laws. So, it is going to be a real fight against OPAP’s monopoly.
On the one hand, William Hill may enter the market if they receive EU’s support. On the other hand, Greece newspapers have already been informed by OPAP that William Hill’s application may be rejected.
